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This is me

Víctor M. González

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Who am I ?

I am the founder and director of Sperientia [Studio + Lab]  consulting company specialized in the design of digital products and services focused on people

As an academic, I specialize in research on Innovation, Human-Computer Interaction, Technology Management and I have extensive experience in researching the use and adoption of Information and Communication Technologies (ICT), with an emphasis on interactive systems. My works include evaluating the use of technology in offices, homes, hospitals and public service units, which have produced more than 100 academic publications with international referees in journals, book chapters and conferences.

In the recent past I served as Head of the Academic Department of Computing at ITAM (where I now serve as a professor) and was Founder and Co-Director of EPIC Lab: ITAM Center for Creativity, Innovation and Entrepreneurship.

My scientific and teaching contribution is defined as socio-technical, contextualized, aware of the impact of technological innovation and flexible to solve specific problems and propose elements of entrepreneurship.

I am a Senior User / Customer Experience (UX / CX) Consultant and Researcher for many companies in Mexico and Latin America, providing experience in Design Thinking, Strategic Innovation, Human-Centered Design and Agile Product Development in the context of Small Businesses. , Medium and Large Companies.

As part of ITAM's extension and executive education program, since 2011 I have been teaching the course entitled "Usability and User Experience with Interactive Systems" through which I have trained more than 250 people to create better user experiences through research. user, contextual design and usability testing. As of 2015 I teach the course Strategies for the Development of Digital Products with Agile Methods. Since the summer of 2015 I began to offer the Design Thinking Workshop Course: Introduction to Creative Thinking and Innovation, which is offered both to ITAM undergraduate and graduate students and through ITAM's outreach and executive education program and through the EPIC Lab.

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©2020 by Víctor M. González.

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